• WHY CHINA SHOULD INVEST IN THE SPANISH BASKETBALL INDUSTRY

Article: WHY CHINA SHOULD INVEST IN THE SPANISH BASKETBALL INDUSTRY / 为什么中国应该投资西班牙篮球业.

23 March 2017

2019 is fast approaching, the year when China will host the XVIII edition of the 2019 FIBA Basketball World Cup. China will doubtlessly offer up first-rate sports facilities, impeccable organization and a great number of passionate supporters (China currently has 300 million people registered to play Basketball). To boost its sporting performance, China is working at breakneck speed to reach international competition level. At first, it would seem that opting to purchase NBA-caliber basketball players would be the most straightforward way to improve their technical level. However, another more profitable opportunity could be to invest in a Spanish basketball team.2019 is fast approaching, the year when China will host the XVIII edition of the 2019 FIBA Basketball World Cup. China will doubtlessly offer up first-rate sports facilities, impeccable organization and a great number of passionate supporters (China currently has 300 million people registered to play Basketball). To boost its sporting performance, China is working at breakneck speed to reach international competition level. At first, it would seem that opting to purchase NBA-caliber basketball players would be the most straightforward way to improve their technical level. However, another more profitable opportunity could be to invest in a Spanish basketball team.

The four reasons why this situation presents an opportunity to investors are the following:

1. An investment in a Spanish basketball club would be considerably lower than the investment necessary to acquire a team in the football industry and it would provide the investor with direct access to the second most important basketball division in the world. Spain is currently ranked second in the FIBA world rankings for men, having obtained many successes in the world championship arena: bronze medal in 2016 in Rio de Janeiro Olympics, Golden medal in 2006 World Championship, Golden medal in 2009, 2011 and 2015 Euro Basket League.

2. The Spanish basketball industry gives investors access to highly skilled players, which are a valued commodity given that home-grown Spanish players such as Ricky Rubio from Club Joventut de Badalona are a talent source for NBA teams. Currently, there are nine other Spanish players playing in the NBA: Pau and Marc Gasol, Serge Ibaka, Segio

Rodríguez, José Calderón, Willy and Juancho Hernangomez, Nikola Mirotich and Álex Abrines.

3. Spanish basketball clubs’ training programs are also a valuable asset since the exchange of players between China and Spain would boost the technical level of Chinese home teams. Foreign players in China would improve the technical level of the game and would inspire and teach other Chinese players. Training programs in Spain are very successful since many non-Spanish players, after having played in the Spanish Basket League, eventually end up in the NBA, this has been the case of 45 players.

4. Basketball is an important sport in China (the most popular spectator sport in China) and in Spain (the sport with the second highest number of supporters). Investing in a Spanish basketball club would provide any Chinese brand with media impact and coverage in Spain, China and worldwide.

In 2019, all eyes will be on the basketball industry in China. Chinese companies in the sports industry have a unique opportunity to position themselves in the worldwide basketball arena by investing in the Spanish basketball industry. Investing a modest amount in sponsorship, acquisition of players or in shares would give investors a the opportunity to be part of the number two basketball league in the world.

 

2019年即将来临,届时中国将举行第十八届FIBA篮球世界杯。中国无疑将提供先进的体育设施、完美的组织以及大量热情的支持者(目前中国有3亿人注册篮球运动)。为提高体育运动表现,中国正以惊人的速度追赶国际竞赛水平。首先,中国正尝试签约NBA水准的篮球运动员,这是提高竞技水平最直接的方法。然而,一个更有利可图的机会就是投资西班牙篮球队。

 

这对于投资者而言是一个机会,原因在于以下四点:

1. 投资西班牙篮球俱乐部的成本远远低于收购足球队的必要成本,而且能给投资者带来直接参与世界上第二大篮球联赛的机会。目前西班牙 在FIBA世界男篮中排名第二。西班牙篮球队在世界篮球竞技场上也硕果累累:2016年里约热内卢奥运会斩获铜牌,将2006年世界锦标赛金牌收入囊中。更在2009年、2011年和2015年欧洲篮球联赛勇夺三金。

2. 西班牙篮球产业还能给投资者带来技艺高超的球员,这是非常宝贵的资源,因为西班牙本土球员就是NBA球队的人才来源,Joventut de Badalona俱乐部的球员里奇·卢比奥就是一个例子。目前,还有其他9位西班牙球员在NBA打球,他们是:包·加索尔和马克·加索尔、赛尔吉·伊巴卡、塞尔吉奥·罗德里格斯、何塞·卡尔德隆、威利和胡安·埃尔南高梅兹,尼古拉·米罗蒂奇和阿莱克斯·阿布里恩斯。

3. 西班牙篮球俱乐部的训练项目也是一个宝贵的资产,因为中国和西班牙之间的球员交换将提高中国本土团队的技术水平。中国的外援将提高比赛的技术水平,并激励和教导其他中国球员。西班牙培训项目非常成功,因为很多非西班牙的球员在打过西班牙篮联赛之后最终都出现在NBA赛场上,有45位球员都是如此。

4. 篮球在中国是一项重要的运动(中国观众最多的运动),在西班牙也是如此(粉丝数量排名第二)。投资西班牙篮球俱乐部可以使中国品牌具有在西班牙、中国以及全世界的媒体影响力并增加曝光度。

2019年,举世瞩目中国篮球业。投资西班牙篮球产业,是体育界的中国企业将自己放在全球篮球竞技场上不可多得的机会。通过适量赞助,运动员签约或股份投资,投资者将有机会成为全球第二大篮球联赛的一员。